Piiku

Grants you easy access to worldwide events with the help of video streaming.

Overview

People have a limited ability to get a feel of the atmosphere in a place and businesses lack a platform to share it with potential clients, especially if they aren't followers.

We solve this problem by allowing users to discover new places and the vibe around them in real time by connecting them with businesses that want to attract new customers.

Context

Video will not only be part of the online experience, it will be the online experience. In recent years social media videos have exploded and it’s expected to continue to grow exponentially.

  • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
  • 50% of video content is viewed on mobile
  • Videos up to 2 minutes long get the most engagement.
  • 90% of users say product videos are useful in the decision making process.
  • 72 hours of video are uploaded to Youtube every 60 seconds.
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  • By 2019, internet video traffic will account for 80% of all consumer internet traffic.
  • 80% of users recall a video ad they viewed in the past 30 days.
  • 85% of the US internet audience watches videos online.
  • Social video generates 1200% more shares than text and images combined.
  • Facebook now sees 8 billion average daily video views from 500 million users.
  • When Instagram introduced videos, more than 5 million were shared in 24 hours.

Understanding the problem

Most mediums are a mix and match of videos (i.e. cat videos / holidays / news / places etc) which creates a lot of noise. Most places still rely on pictures to depict the atmosphere and are hard to discover unless you are a follower.

Independent Users

  • Limited ability to feel the atmosphere
  • Miss out on amazing places nearby
  • Static representation of a location

Business Users

  • Hard to attract new clients in a world full of noise
  • Lack of a medium to promote events in real time
  • Limited ability to reach out to potential customers who aren't "followers"

Solution

Platform that connects individuals eager to discover new places with businesses eager to increase their profile

For Independent Users

  • Discover amazing places around you
  • Give and view video recommendations for places and events
  • Be rewarded for exploring the world
  • Make money by selling ad space on your profile

For Business Users

  • Increase visibility
  • Reach out to new clients
  • Promote events and highlight products
  • Improve revenue and brand recognition

Sketching the solution

Medium Orchid

#BA5F90

Old Rose

#852963

September Sunset

#573364

Dark Slate Blue

#5652AF

Midnight Blue

#051626

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UI DESIGNER

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